Sometimes, the Next Big Thing can be right under your nose

Interesting exert from trendwatchers.com

Consider the online riches to be reaped in 2008 from... ecommerce!

Sure, it's been around for years and years, but prepare for a forceful 'sequel'. After all, never before have so many consumers been willing to overcome security threats, still shockingly bad (or boring) design, and delivery screwups.

In other words, 2008 could be a goldmine for smart e-tailers, who, if they get their act together, could make billions and billions of dollars, euros, pounds, yen, kroner, lira and rand that are impatiently waiting to be spent by web-savvy consumers around the world.

So in 2008, spend blood, sweat and tears on improving your ecommerce presence; the pay-off will be immediate, and far more substantial than investing in Web 2.0 me-toos!

We'll let the numbers do (some of) the talking:

In the US, ecommerce is expected to reap sales of USD 259 billion this year, representing an 18% gain over 2006. The online retail industry still only accounts for 7% of total retail sales, excluding travel.

But certain categories represent a much higher percentage, like computers, where online sales make up 44% of the total. The food and beverage category, by contrast, represents only 1%. (Source: Shop.org.)

Forrester estimates that in the US, almost USD 400 billion of store sales — or 16% of total retail sales — are directly influenced by the web as consumers research products online and purchase them offline. This will expand at a 17% compounded annual growth rate over the next five years, resulting in more than USD 1 trillion of store sales by 2012.

In the UK, online shopping sales exceeded GBP 4 billion a month for the first time in July 2007. On a 12-month basis, online sales are up 36%. (Source: Brand Republic.)

South Korea's ecommerce sales soared more than 26% in 2006, thanks to increased spending on children's goods, fashion and sports-related items. Combined ecommerce transactions reached 13.45 trillion won (USD 14.29 billion). (Source: Yonhap.)
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