Posts in Web Marketing Category

Understanding the murky waters of search engine optimisation (SEO)

The murky waters of SEO are far from easy to navigate. Ask 10 experts and get 10 different answers. So then who is right? Probably all of them have something valid to...

Optimising homepage content

Getting your homepage content correct is a process and will rarely be right in the first iteration. Learn how Marketing Experiments recommend you optimise your content for great results.

Getty's Gonna Get Ya!

In my inbox, was an email from a client who had just been sent a bill for $2900 from Getty Images.

80 percent increase in eCommerce sales

New study out shows massive increase in online shopping

Toyota Website Interrogation

All I wanted was a damn Toyota Prius brochure, not the Spanish inquisition. So here is my response to Toyota when they tried to conduct one. Maybe my reaction was somewhat over the top, but I think I make my point.What would you do, and what do you ask your clients to do?

The 3 phases of website users:

Some people say keep content short and sweet, others bang home the messge of more = more. Actually both are right depending on what phase your web user is in. Happy reading, cheers Gareth.

Is Advertising in E-mail Publications Better Than Banners?

How many advertising banners have you clicked on recently? If you are like me then NONE would be the figure. A big thanks to Wendy Page of Virtual Kiwi for sharing her extensive knowledge with us on this topic. Happy reading, cheers Gareth.

Sometimes, the Next Big Thing can be right under your nose

Thanks to Andrew Pullen of spaworld.com.au for supplying this article he saw recently. It makes thought provoking reading.

The fall and hopefull rise of Vineyard websites

Sarah Moulder, marketing manager of WineArt Nelson invited me to comment in this quarters issue of the Nelson Wine magazine as to whats WRONG with vineyard websites.

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