Vortex Australia reap the benefit of our comprehensive approach to content planning
Vortex have developed a number of leading spa technologies and identified that the key to the success of their website was how these features were presented, alongside a credible brand and industry-beating design job. Long before any design work began, Vortex Spas' General Manager, Andrew Pullen, partnered with netMaestro to clarify and refine their product benefits.
netMaestro's design team then developed the Vortex Spa brand, and worked closely with them to plan and structure the content of their new website. This comprehensive project involved everything from writing content to developing graphic icons for each new spa feature to directing product photoshoots in Sydney.
The result has been so successful that the website's content and structure is now being used as the basis to create sales and marketing material and their internal sales training programmes, and will be rolled out worldwide in 2012.
After 11 years of experience in internet based marketing, I can honestly say that netMaestro provide the best return on investment of any web development company I have worked with.
When it launches, our new site will not only exceed those of our competitors in Australia and New Zealand, but will match the best in the spa industry worldwide.